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Monday, 1st July 2013

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Second Superbrands volume launched at Tribute Event

Malcom J Naudi, author of Superbrands, presented the gala Tribute Event during which the second volume of Superbrands Malta edition was launched at the Pavilion Suite of the Westin Dragonara Resort in June.

He is seen here with Giorgia Comollo, Country Head, Superbrands Italy, Malta and Mauritius, and Alberto Luxardo (centre), also from Superbrands Italy, Malta and Mauritius.

This second Malta edition is the 150th publication by Superbrands worldwide. Some 15,000 presentations have been compiled of the leading brands in almost 90 countries around the world. A notable inclusion in this second volume is of Professor Edward de Bono, of lateral thinking fame, who was named a Maltese Superbrand.

The large majority of the brands that have been included in this volume were present to collect their Superbrands certificate and speak about their brands.

Among those present were members of the Superbrands Malta Council, headed by Dr Francis Zammit Dimech. The evening came to an end with a dinner. Superbrands was launched in the UK in 1994 and in Italy in 2002.

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